In a moment I'll tell you how business can benefit from these steps... First, here's seven of the steps.
Step 1: Is my dialogue active?
Step 2: Is my dialogue as lean as it can be?
Step 3: Is my dialogue realistic?
Step 4: Is my dialogue individual to each character?
Step 5: Does my dialogue reveal exposition invisibly?
Step 6: Is my dialogue emotionally impactful?
Step 7: Does my dialogue have subtext?
Step 2 is my favorite because it keeps speeches short. Karl writes, "Contrary to popular belief, actors hate long speeches... Good actors want fewer words."
When I took Karl's dialogue class, he challenge me to write speeches that contained no more than twelve words. This is a powerful creative constraint that helped me write better dialogue.
How can business benefit from these steps? Well, have you ever received an email from a coworker who rambled on for two or three pages. Like me, you probably deleted that email.
Learning to write lean memos that captures your coworker's attention sets you apart.
And provides a short paragraph about each step. For Empathize, she writes:
Interview real people in order to uncover needs they have, which they may or may not be aware of. This step fundamentally distinguishes Design Thinking from the "Lean Startup" approach: the key focus is understanding the customer before piloting your idea.
Steve makes the point that Design Thinking is optimized for getting it right before making a big bet.
Also important to understand that urgency may not be associated with Design Thinking. You can create urgency by building a minimum viable product within a timebox. Let's say the team only has three months to create a working product. Now that should cause the team to work with pace and tempo.
Design starts with empathy and the ability to look at problems through the eyes of the customer. Here's Carly's take on empathy.
One of the main points for us and our studio director is that design is all about empathy. We need to have empathy for our users and once we have this empathy we can design really great products. We have to make sure that we’re not just designing for the sake of design, we’re designing for the users.
Is every Building Block in your Canvas precise enough? Make sure every building business model block is self explanatory. For example, writing “products” in revenue streams is unclear. More precise would be “product sales” or “margins on product sales”.
1. Make it visible and tangible.
2. Embrace a beginner's mind. Prototype what can't be done. Explore with a fresh mind-set.
3. Don't fall in love with first ideas -- Create alternatives.
4. Feel comfortable in a liquid state. Early in the process the right direction is unclear. Don't panic and solidify things too early.
5. Start with low fidelity prototypes.
6. Expose work early and seek feedback.
7. Learn faster by failing early, often and cheaply.
8. Use creativity techniques.
9. Create "Shrek models." Shrek models are extreme or outrageous prototypes you are unlikely to build. Use them to spark debate and learning.
10. Track learnings and progress.
1. Empathize. Care about the user's experience and figure out how to help.
2. Define the problem. Narrow down the problem you're going to solve.
3. Ideate. Use brainstorming, sketching, and other creative techniques to generate potential solutions.
4. Prototype. Build low fidelity prototypes you will show to customers.
5. Test and get feedback.
I encourage you to read the book and gain a deep understanding of the principles and how they work together.
I'm playing with prototyping techniques and created a prototype using a storyboard.
Design Thinking stole the storyboard idea from screenwriters who use storyboards to lay out their scenes and check for dramatic elements.
Here's what I learned from my storyboard experiment.
First, it's fast and easy to draw a storyboard. All you need to draw is a sharpie and sticky notes.
You don't have to be an artist, stick figures are fine.
The story can use dramatic elements from screenwriting. In fact, I use some of the beats from the Save the Cat Beat Sheet. There's an upset CEO, the catalyst beat. And I use an opening and closing image. The CEO is happy at the end of the story.
In short, Design Thinking has the fastest feedback loop of any of the Agile or Lean approaches. Employ prototyping techniques to get fast feedback from your customers and build products that customers love.