It was a Tuesday afternoon in Dallas when I entered a Deep Ellum restaurant and joined a Linkedin lunch. 22 people from the virtual world of social networking had decided to meet in the real world and network the old fashioned way.
As people introduced themselves, I learned that four of them had written movie scripts while several others were seeking movie deals. A film professor, from a local university, reminded us that it’s not about the money; it’s about the talent, since PC software has made filmmaking easy and affordable.
His remark reminded me of a Dallas Observer article regarding Shane Carruth, software engineer-turned-filmmaker, who won the Sundance Film Festival’s top award this year.
The next day, I had lunch with a friend who works in the telecom industry. Connie starts telling me about local kids who are making it based on their talent--her favorite is Delux_247 who stars in a Coca Cola commercial. Then she said, “It's all about the talent.”
You know, she’s right. Will software engineers leave their jobs in droves to join the movie industry? Nope. Are you starting to see a pattern we can learn from?
Object-oriented development is becoming easier and easier; this trend favors talented employees with business and technology skills. When you understand business and use the power of objects to create business models (in weeks instead of months), you position your company for innovation, since real-time customer feedback cascades ideas and generates nonlinear results.
In fact, if you were bold enough to follow the examples of agile manufacturing companies described in The New Pioneers, you'd make software professionals work in business jobs to assure they truly grasp your business. Imagine that, software development learning from manufacturing.