We've been taught to write in the active voice every since we were in grade school -- or so it seems. So I didn't think I'd learn much from an article by Will Newman about making writing active. Here's the paragraph that introduced me to a new angle regarding the importance of active voice.
Let’s look at a sentence written in passive voice: “The vase was broken by the cat.” When you read this, the first image (if any) that comes to mind is of a vase, whole and unbroken, perhaps sitting on a bookcase. Only at the end of the sentence does the cat come into the picture . . . and only after you have learned that the vase was broken. Makes it seem like the cat is almost innocent of responsibility, doesn’t it? (Well, that’s cats for you.)Great writing makes it easy to see a movie on the screen of your mind. And active voice places words in a sequence that lets the pictures roll.