We are entering the most enlightened era in human history. Medical science is finally accepting that nature made all the locks and nature holds all the keys.
-- Dr Michael Colgan
Think back to the last time a vendor tried to sell you something -- a software product, an ERP solution, or perhaps, professional services. If the salesperson was thorough, she may have used a concept called demonstrated ROI -- invest $100 in my product and in six months you'll get back $250.
Who could resist?
Of course, most of us do resist because we know there's usually an equal amount of change and pain associated with this money-making proposition. What's a salesperson to do?
She could turn to nature and story. Author James Bonnet explains how story guides us to our full potential:
The strategy that the creative unconscious uses to lure us is the same ingenious strategy nature always uses when it teaches. It covers its medicine with a sugar coat… The sugar coat in story is, of course, the entertainment dimension.
You can see this strategy very clearly in children's games… Games are fun to play and that's why children love to experience them, but they have an important and secret underlying purpose -- to exercise the physical body, develop social skills, etc.
Even if your main goal is to solve problems, by adding an entertainment dimension you'll help customers achieve greater results -- and create more business for yourself. Remember, nature also made the human mind and holds all the keys to unlocking it.