I finished reading one of the books that Dan Pink recommends to help develop whole mind thinking -- Metaphors We Live By.
Your thoughts and lives are shaped by the metaphors you live by. Indeed, authors George Lakoff and Mark Johnson suggest that metaphor is more than language; metaphor is a way to structure our conceptual systems and daily activities.
Consider the drag race metaphor in the Marketing Playbook. The drag race's actions, thoughts, and words are different from any other marketing play.