From Dan Pink's Trend Desk -- Good Investing by Design. Dan writes that products can be differentiated through design. In a world of abundance, design connects with our emotions.
The Design Council has produced a report titled "The Impact of Design on Stock Market Performance" which compared companies on the FTSE 100 index.
The key finding of the study is that a group of 63 companies identified to be effective users of design outperformed the FTSE 100 index over the full period by 200%, and also beat their peers in the recent bull and bear markets.
tags: Product Management