Screenwriting can teach business a number of techniques that can be used to enhance the customer experience. Ways to create curiosity, surprise, and other emotions.
Blake Snyder, renowned author of Save the Cat, has asked his readers to identify story clichés. Instead of using tired and boring clichés, put a twist to a line of dialogue or a scene. Blake says, “Give me the same thing, only different.”
Customers aren’t much different. They want quality products, only with a twist of curiosity or excitement. In business, you want to avoid clichéd responses to customer requests: Your warranty has expired, we need to work as a team, the document will be delivered ASAP…
By first knowing what the clichés are, you have a chance to get as far away from the cliché as possible and engineer new experiences. This can be as simple as changing the way you write email. In Power Sales Writing, Sue Hershkowitz-Coore shows you how to use word patterns that help you compose email faster, avoid tired clichés, and enhance the customer experience.