The experts say that project management is 90% communication. This statement is too simplistic and needs to be revised — Management is 90% facilitation. And by facilitation I mean the manager makes it easier to accomplish tasks by getting rid of speed bumps and road blocks.
This article educates the customer about search engine optimization and makes it easier for the customer to make a decision. This is a form of consultative selling and does more than just toss information at a customer.
Inside a corporation, when a manager is delivering a project she may have to take several actions to remove obstacles and make it easy for her team to succeed. This includes teaching through the written word, selecting technology that makes the team agile or providing a demonstration. Unless your communication is making it easier for your team to move forward, you're really not communicating.
Tip: Notice how Yuwanda used an exact number in her title. If you want to increase your credibility and pull of your ad or analysis, skip round numbers like 500, instead use a number that shows you put a pencil to it — 563.49