In addition to his new book, Rick Mathieson has also written the article, “5 Top Tips for Using Social Media to Help Launch Your New Business.” Take a look at this sentence under the first tip:
As founder Peter van Stolk recently told BusinessWeek: "We allowed the labels to be discovered, and that gave consumers a sense of ownership.
That’s a fascinating statement because it shows how companies are starting to use screenwriting methods to create customer experiences. I wrote about using dialogue techniques to create experiences, and there’s much more from screenwriting we can use to create positive emotions that are linked to our products.
Jones Soda may not have realized yet that they are using screenwriting methods, however here’s a tip for those who want to shine at experience design. Become curious and ask yourself, “What other diamonds can we mine from movie making?”
Go to Hollywood… take a screenwriting class or polish your writing skills at the Writers University.