A few weeks ago I talked about IT Departments of the future and how important architects are in Cloud Computing. Now Seth Godin tells us to hire a business architect or become one yourself.
Just as it's become easier to snap together software components, it's also become easier to architect a business. Business components or mash ups are available to use like business Legos, still the architect must have the common sense and aesthetics to design the business and customer experiences. Easier said than designed.
To succeed, architects must have the aptitude and imagination to think wide and far − Wide across the organization and far into the future.