In this interview we learn about IBM Design Thinking from IBM designers and IBM's Head of Design, Phil Gilbert.
Design starts with empathy and the ability to look at problems through the eyes of the customer. Here's Carly's take on empathy.
One of the main points for us and our studio director is that design is all about empathy. We need to have empathy for our users and once we have this empathy we can design really great products. We have to make sure that we’re not just designing for the sake of design, we’re designing for the users.