Steve Neiderhauser

Should people working in software layers have a theme song

 

A story needs to be valuable. We don't care about value to just anybody; it needs to be valuable to the customer. Developers may have (legitimate) concerns, but these framed in a way that makes the customer perceive them as important.

This is especially an issue when splitting stories. Think of a whole story as a multi-layer cake, e.g., a network layer, a persistence layer, a logic layer, and a presentation layer. When we split a story, we're serving up only part of that cake. We want to give the customer the essence of the whole cake, and the best way is to slice vertically through the layers. Developers often have an inclination to work on only one layer at a time (and get it "right"); but a full database layer (for example) has little value to the customer if there's no presentation layer.

― Bill Wake

 

Riffing on Wake’s cake metaphor, I wondered if people who are working in layers could be playfully coaxed to those tasty vertical slices through a theme song. Perhaps we play the song at sprint demos. You know, to fill up the space where the team normal shows working software.

Try eating only the frosting on a cake and see how quickly you develop a sweetly sick feeling. So I felt that the sweetly sick song MacArthur Park would be apropos for all layer lovers.

Listen to these lyrics: 

MacArthur's Park is melting in the dark

All the sweet, green icing flowing down

Someone left the cake out in the rain

 

I don't think that I can take it

'Cause it took so long to bake it

And I’ll never have that recipe again, oh no

 

This is a 60s song so let me translate the lyrics to Agile:

 

The customer’s love for your product is melting

During integration your sweet, sweet tests flow from green to red 

When a market storm rolls up on us, we couldn’t deliver the cake fast enough 

 

The cake’s features are no longer valuable to our customers, and we don’t think we can take it 

Takes a long time to bake a whole new cake

We missed a major market opportunity, and we’ll never have that chance again, oh no

PS. Note to self. Never again read Mike Cohn's book User Stories Applied while watching American Idol.

ScrumMaster Checklist

If you're a ScrumMaster and have ever wondered if you could be doing more during a sprint to help your team, you may consider Michael James checklist for ScrumMasters.

Agile Product Owner Workshop in 15 Minutes

A concise and visual description of the Agile product owner role.

Scrum Patterns

Jeff Sutherland describes two Scrum patterns.

"Yesterday's Weather" is powerful because it limits planning time and helps the team finish their work and achieve their goal.

"Yesterday's Weather," how does the pattern work? When the team is planning for the next sprint, simply look at the number of story points completed in the last sprint and pull in that amount of work.

What is Marketecture

Cutter explains Marketecture in this blog post.

My favorite tip? Create a compelling story that shows the architecture's benefits.

Sprint Demo as Market Research Method

Roman Pichler describes how to put on a product demo that elicits market research from users and stakeholders.

If the customer provides sweetly faked praise, "Those drop down menus look wonderful," you may want to ask some powerful questions.

What changes would you like to see?

What key features are missing?

Does our working software still align with market conditions?

Kano Survey

Ever wonder how customers feel about your product. Knockout Surveys gives you the power to perform Kano Analysis.

How to Run a Retrospective using Constellations

Luis Concalves has written an article about a team exercise call "Constellation."

Using games or exercises to help teams reach higher levels of performance is a key part of an Agile leader's job. Leaders also let the system reveal itself.

It is in this act alone, where the team observes the system, that the largest change often occurs.

What's The Future of Business

In What's the Future of Business, author Brian Solis makes the case that designing remarkable customer experiences is key to avoiding digital darwinism.

"Experience is everything now." -- Brian Solis

Although, this is a book about more than user experience design. Brian writes about innovation, brand, the hero's journey, and Google's ZMOT.

And he does it in an engaging and visual fashion. He uses diagrams to enlighten readers, and cartoons from Gapingvoid are sprinkled throughout the book like powdered sugar. 

Given the rate of technology change and its disruptive nature, Brian uses case studies to show concepts in action.

I enjoyed the Burberry case story. Here's a company that has been around since 1856. To survive for 150 years in the competitive retail space requires constant innovation. Angela Ahrendts, Burberry CEO, eloquently captures the company's brand vision.

 

"You have to be totally connected with everyone who touches your brand."

 

Working with Salesforce, Angela created a Social Enterprise she calls "Burberry world."

 

Burberry Heritage + Connected Customer + Visions for Brand Embrace + Culture + Technology = Burberry World.

 

Why is Burberry World important? Seventy percent of the company's workforce is under 30. And many of its new customers represent younger demographics. They are the digital natives, the people who grew up with mobile and social media. They expect to communicate in this fashion, with this language.

 

Ahrendts offers advice to any company wishing to remain relevant. "To any CEO who's skeptical at all, you have… you have to create a social enterprise today. You have to be connected with everyone who touches your brand. If you don't do that, I don't know what your business model is in five years."

 

Not every company has a leader such as Angela Ahrendts. To lead a similar revolution, perhaps you will go on the hero's journey and be challenged by threshold guardians. These guardians spring to life to test you, to see if you have the courage to move past them and to higher levels of awareness.

 

In fact, the author shows you how to use "The Hero's Journey" to bring about change in your company and create great customer experiences. 

Sprint Demo as an Agile Market Research Method

Roman Pichler enlightens us about the sprint demo -- Just what is the best way to orchestrate a demo. Hint. Make sure you invite the right people.

You want more than the Scrum team, the team that worked on the product. You want actual stakeholders. You want real customers.