Design starts with empathy and the ability to look at problems through the eyes of the customer. Here's Carly's take on empathy.
One of the main points for us and our studio director is that design is all about empathy. We need to have empathy for our users and once we have this empathy we can design really great products. We have to make sure that we’re not just designing for the sake of design, we’re designing for the users.
Is every Building Block in your Canvas precise enough? Make sure every building business model block is self explanatory. For example, writing “products” in revenue streams is unclear. More precise would be “product sales” or “margins on product sales”.
1. Empathize. Care about the user's experience and figure out how to help.
2. Define the problem. Narrow down the problem you're going to solve.
3. Ideate. Use brainstorming, sketching, and other creative techniques to generate potential solutions.
4. Prototype. Build low fidelity prototypes you will show to customers.
5. Test and get feedback.
I encourage you to read the book and gain a deep understanding of the principles and how they work together.
I'm playing with prototyping techniques and created a prototype using a storyboard.
Design Thinking stole the storyboard idea from screenwriters who use storyboards to lay out their scenes and check for dramatic elements.
Here's what I learned from my storyboard experiment.
First, it's fast and easy to draw a storyboard. All you need to draw is a sharpie and sticky notes.
You don't have to be an artist, stick figures are fine.
The story can use dramatic elements from screenwriting. In fact, I use some of the beats from the Save the Cat Beat Sheet. There's an upset CEO, the catalyst beat. And I use an opening and closing image. The CEO is happy at the end of the story.
In short, Design Thinking has the fastest feedback loop of any of the Agile or Lean approaches. Employ prototyping techniques to get fast feedback from your customers and build products that customers love.
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”