Then why don't more companies make it easy for customers to provide product feedback? At least, that's the question Seth Godin is asking. I know what he’s talking about.
In the last two months, I've worked with several companies in Dallas that offer software products, but don’t offer something as simple as a menu option that would allow customers to send new product suggestions.
Jackie Huba and Ben McConnell provide 10 rules for becoming a feedback machine. They suggest that once you receive customer feedback, tell the customer how you're using their suggestion.
I've submitted a number of suggestions to companies over the years, but I've never been told how they were (or weren't) using my feedback. The exception: Creating Customer Evangelists.
Wouldn't it be amazing if companies pondered Seth's question? If they answer correctly, they can transform their business into a performance machine with a zoom engine. What’s more, in an interview with Cliff Atkinson, Seth provides answers that help you create a remarkable presentation for your product. The concepts discussed in the interview match the benefits of visual thinking presented in How to be Creative.
Comments