I've noticed that Tom Peters often shares some of his latest ideas through a PowerPoint file that can be downloaded.
Why?
Wouldn't it be easier to take five ideas and post them to his blog? And wouldn't it be faster for you to read text in a blog post, instead of downloading a PowerPoint file? Of course.
So what's the point?
The point is that Tom Peters is providing tools that make it easy for you to evangelize his ideas.
Once you have PowerPoint in hand, simply copy slides into your presentation -- the presentation you give to persuade your boss to start using Tom's principles and concepts. Take a page from Peters's playbook.
Produce presentations, visuals, and tangible objects that help customers promote your products.
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