« Spotlight on unstructured data | Main | Speaking of demonstrations... »



Thanks for this. Cool article. I am a huge believer in the power of Proof over that of claims. It is good to get your positioning and arguement down right but then the best thing to do is prove it. (Proof>Benefit>Feature) Demonstrations are a compelling way. Love the safety glass story!



Yes, Sean does a great job of breaking down demonstration.

The safety glass story is a great example of infusing drama into your benefit.

By the way, your book -- Marketing Playbook -- looks great. It's on my reading list.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)