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Stephen Salzberg

Mr. Neiderhauser:
Please advise if you are aware of a workshop/seminar that is strictly devoted to the power of the metaphor in the selling of both ideas and products.

Steve Neiderhauser


I don't know of any seminars, here's a couple resources.

How Customers Think by Gerald Zaltman --
Metaphor Elicidation Technique

Metaphorically Selling by Anne Miller:


Stealing Fire from the Gods by James Bonnet.

Even though Jim's seminar is devoted to screenwriting, with a little imagination his metaphor concepts can be applied to the business world.

Hope that helps.


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