There must be some kind of way out of here say the joker to the thief.
-- Jimi Hendrix
In Churchill's Adaptive Enterprise, author Mark Kozak-Holland shows how to create an adaptive enterprise by using lessons from World War II. In spite of Britain's stunning defeat at the Battle of Dunkirk, and her subsequent limited resources to wage war, Churchill was able to stave off German occupation and give America time to join the war, by making an entire country agile.
The author, for example, writes of how the German Luftwaffe believed they were on the verge of wiping out Britain's Royal Air force, and yet, Churchill, through a sense-and-respond network was able to make 50 British fighters seem like hundreds, and demoralize the German air command. Indeed, Churchill had his watchtower.
From a story perspective, this book is brilliant. First, the author didn't try to make up his own story, or worse, create a fable to teach the adaptive enterprise. No, that could of been a disaster. Why? Because Churchill's stand against Hitler is an archetype that is almost impossible to improved upon. I mean, even Spielberg, if he wanted to... would find it difficult to produce a better protagonist and antagonist than Churchill and Hitler. And that's why Saving Private Ryan is the story that it is. It's a story within the context of a larger story.
Second, the book provides a business case for agile.
Finally, if you're brilliant, you'll tell the Churchill stories in the book to each other, so you change your corporate culture. And when your customers start to brag about your product and how much more agile you are than the competition, you will have differentiated your product in a way that others simply are no match for. What's more, you'll now have your own stories to tell each other and new employees, keeping your adaptive organization alive and well.
To be successful in life or war, you need to be flexible... adaptive. Churchill was a socially adept animal -- He knew how to change and evoke change from others. Within Churchill lived a transformation machine. His mad writing skills were not bestowed upon him like the Queen's crown. In grammar school, when the teacher criticized his writing, he studied and practiced grammar patterns for hours. Later in life, when asked about his facile writing skills, he credited the grammar exercises for his renowned ability to turn a phrase.
Yep, Churchill was one hep, adaptive cat. When others were silent, he gave inspiring speeches; when others embraced rigid processes, he created agile frameworks; when others worried about the fate of England and fled to Canada, he calmed the masses; when others sought shelter during the bombings, he ventured boldly into the firestorm.