The metacool blog describes how anything can be prototyped, and provides this sage advice:
A wise person operates with the worldview that anything can be prototyped, and we can prototype with anything.
If Steve McQueen can prototype his movie Le Mans, we can surely prototype services, customer experiences, and business models.
There are limitless benefits to prototypes, including the ability to expose the limits we have attached to ourselves, our products, and our customers.
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