Last week, I received Ann Miller's newsletter. You gotta admire anyone today who is spreading a positive message, a message about taking control of your business and its future. Ann provided several examples of applied imagination that generated new business.
One customer succeeded by reversing her premise. Instead of selling Muncie as a solid, but second-tier convention site, she catapulted it into first place by calling it the un-Chicago site.
Ann also identified what I call the building blocks of creativity:
Multiplication is another technique. How do you apply multiplication to product design? Intel did this when they created the Intel duo and quad core processor. Intel took one CPU and multiplied it to greater benefits.
When you read Applied Imagination, you'll see all the building blocks applied to creative solutions. You'll read and see how Walt Disney used multiplication: In a movie short he showed one violinist playing five violins at once, and then five violinists playing one violin.
When you tap into the creative source and are in the flow of the creative process, fears will be pushed aside and the window of opportunity will be opened wide.
So forget about the evening news and Katie Couric's baby blues. Turn your gaze to your gorgeous imagination — For the acts of your imagination is the only script you'll need to direct your movie of success.