Kokin Floppy Hat

Unlike the hat-wearing dog in Go, Dog. Go!, ladies who wear this Kokin classic won't have to ask anyone, "Do you like my hat?"

I know little about haute couture or hat couture. Although, I do know something about design so when I saw the above hat, I was impressed by the design, craftsmanship, and quality of work.

In his book Purple Cow, Seth Godin conveys this concept about great marketing: The marketing is built right in the product. The product is the marketing.

Now, I imagine when a lady wears the Kokin Cartwheel hat, she won't have to say, "Do you like my hat?" Instead, women — and even some men — will say to her, "I like your hat. Where did you find it?"

Who knew Go, Dog. Go! is really a management book.

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