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A tale of two printers

With the release of Windows 7, HP decided to ignore upgrading printer drivers for some of its printer models.

That didn't sit too well with some long-time HP customers. When one customer posted a question online and HP deleted it, he started to search for other options.

This Infoworld article describes how Lexmark took advantage of HP's weak brand experience to win a loyal customer.

May 08, 2010 in Marketing |

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