Seth Godin serves up three points for scoring a job at a small company. Small companies are the hiring engine for our economy.
What's my favorite tip?
"Learn to write… There's more writing in business today than ever before, and if you can become a persuasive copywriter, you're practically a salesperson, and even better, your work scales."
Becoming a better writer and developing copywriting skills gives you an advantage over other candidates, or employees after you're hired. Consider the fellow who composes a two-page email reply while you accomplish more with two thoughtful sentences.
Stephen King tells us -- "Writing is refined thinking."
So whose emails, and ideas, will be read in the future?
Copywriting teaches us how to think about persuasion and suggests that we write like we talk. Learning to write in a conversational style will help your writing in all areas -- memos, presentations, web copy.
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