Business people often use stock phrases to share ideas. Ever hear this trite phrase? What will we do if Fred gets hit by a bus.
To keep your brand fresh, learn how to artistically treat your work, your writing. Screenwriting is one way to learn about cliches, and how to replace them with fresh images.
When writers stay away from character troupes, they have a better chance to invent intriguing characters.
Take a look at this conflict character generator. A person who learns about art through writing will also develop the skills needed to create thrilling customer experiences.