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Introduction to Experiment Pairing

David Bland writes a great article about experiment pairing. 

What is Experiment Pairing?

"Experiment Pairing is simply knowing what other techniques fit with an experiment to further advance your learning."

David goes on to provide examples and shows how a Landing Page can be paired with Online Ads. Great stuff!

David shares additional articles here.

We must realize that the ability to experiment is a core skill that every product team needs to develop.

December 31, 2018 in Product Management |

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