There I was, listening to a podcast when IDEO President, Tim Brown said, “The ability to run experiments is a core skill.” For some reason this idea stuck to me like honey.
If it’s true that running experiments is a core skill, then shouldn’t we put more focus on prototyping and other forms of experiments? I’m shocked, shocked that more companies aren’t running hundreds of experiments a week.
So I’ve given the following Experiment presentation to several groups who think it’s on target. Take a look at the following PDF and let me know what you think.
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