Excellent article by Barry O’Reilly on Value Engineering and placing small bets in your investment portfolio.
Three principles show how to manage an innovation portfolio
1. Hypothesize: Quantify your beliefs of what value is
2. Bet: Test your hypothesis with experiments
3. Pivot or Persevere: Learn early about what’s providing value
That’s why the ability to experiment is a core skill every company must develop and exploit.
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