Years ago, I worked for a startup company and we started doing agile with the development teams. Well, productivity increased by 412% and yet revenues stayed flat.
That’s when I discovered Lean Startup and validated learning to make sure we were building the right products. The term “product discovery” was coined by Marty Cagan.
In this post Marty Cagan explains Product Discovery and that it is technique agnostic.
Possible discovery techniques are MVP, design thinking, and customer development.