Steve Neiderhauser

How to Present Your Product

In the book Presenting Virtually, I discovered this effective approach for telling an audience what your product is about. 

Here’s the approach:

1. Provide an example or analogy to describe your product.
2. Share a diagram of the product’s architecture. 
3. Give a live demo of the product.
4. Have a customer provide a testimonial.

How to Prototype Your Story

The ability to break your story into pieces and prototype the experience is a rather rare and valuable talent.

Storytelling helps prototype your story with these incredible tools:

• Logline
• Step Outline
• Treatment 

The Design Squiggle

You’ve probably seen the design squiggle in numerous books or articles about Design or Design Thinking. What is the squiggle about? Well, it shows the design process. The process starts with chaos and a great deal of uncertainty and moves toward certainty.

The illustration and the origin of the squiggle can be found here.