The Steve Jobs Lost Interview holds wisdom about product development (free version on YouTube).
What I learned:
Metaphors are a great way to communicate. Jobs employed several during the interview. One example? The personal computer is the bicycle for your mind.
Falling in love with the design process results in a downward spiral. The process isn’t the most important part. The most important part is knowing how to create the content… The product.
Steve’s team thought creating a mouse would be too time-consuming. It would take months to go through their design process and the mouse would cost hundreds of dollars.
Steve asked IDEO to create the mouse. They had a prototype working in a couple of weeks, and the mouse cost only $19.
Key lessons:
- Lean out your process. Make it as light as possible.
- Designs should be simple and elegant. Obsess about simplifying design and creating user-friendly designs.
- Know how to use design to create remarkable products that delight customers.